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Marketing Audit
What are we dealing with?
The market audit is your current brand and marketing health check. It identifies opportunities and threats.
Before you can set your destination and plan your journey, you must know where you are, right? The marketing audit provides just that, an understanding of your starting point.
It is the diagnosis of your current brand health and the market and environment you are operating in. It is essential in helping identify opportunities and threats, informing choices and defining the marketing strategy.
The audit looks at the full picture including.
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Company
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Brand(s)
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Market and macro factors
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Category
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Customers
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Shoppers
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