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Marketing Plan

A roadmap to achieving your marketing objectives.

The marketing plan sets out the company or brand objectives, strategies, and tactics for promoting its products or services to its target market, usually with the aim of driving awareness, consideration, and purchase.

Meeting with client

Photo courtesy of The Collaboration Equation

The marketing plan takes into consideration the market dynamics, the business direction and the commercials. Plans are presented with measurement criteria to enable performance tracking and management reporting.

 

Marketing plans are typically written and reviewed annually and can cover:

  • Targeting and messaging

  • Portfolio management

  • Price and commercials

  • Distribution and channel strategy

  • Communication strategy

  • Resourcing

Testimonials

Terry Cullen
Founder & CEO
FOBO Group limited

"Taryn was involved in the early stages of the FOBO dating concept. Her experience helped us to formulate a roadmap to get to the stage where FOBO could start generating various revenue streams.

 

FOBO has a long way to go still but has over 30,000 members and has achieved proof of concept. I would highly recommend Taryn as she is highly motivated, focused and gets things done."

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Sparkz Marketing Limited

Remote-based marketing consultancy serving businesses operating in the UK

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Registered Company Number: 13484935

Registered Address: 9 St Andrews Road, Maidstone ME16 9AN

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